Dunkin' Franchisee Signs on with Mobile Cart Platform

MOVE Systems is expanding its high-tech, sustainable mobile cart platform with franchise businesses.

MOVE’s turnkey mobile cart — referred to as the “Cadillac of Food Carts” by The Wall Street Journal — has helped franchisors like Dunkin’ and Nathan’s Famous, as well as countless independent operators, have a cost-efficient, mobile presence to reach customers outside of their brick-and-mortar stores. MOVE has built and operated mobile carts from coast-to-coast, including more than 65 mobile restaurants in New York City. Additionally, MOVE operates as mobile franchisees of Dunkin’ in Grand Rapids, Mich., and for Nathan’s Famous in New York City.

“While our store was undergoing a remodel, MOVE enabled us to serve not only our regular guests, but also new customers who were drawn to the cool mobile unit,” said Konse Skrivanos of the Dekk Group, a Dunkin’ franchisee who owns over 100 Dunkin’ restaurants. “The ability to have an easy, efficient way to reach more customers for a low investment has had a significant impact on our business. MOVE kept us up and running when we otherwise might have had down time.”

MOVE System’s platform, the MVR101, is a high-tech, portable cart that uses a combination of solar energy and purpose-built rechargeable battery-power that allows the cart to roam free or plug in to a city’s existing power grid. The mobile cart features a scalable proprietary infrastructure including mobile, point-of-sale systems and cloud enabled remote fleet management. With a dedicated focus on promoting sustainability, MOVE carts are estimated to produce 60 percent less greenhouse gas and 95 percent less smog-causing pollution than traditional food carts/trucks. Beyond the cart, MOVE provides an entire platform of product, process, and data services, enabling a capital-efficient expansion of current brick-and-mortar operations.

MOVE also has been instrumental in activating smaller, regional brands and promotional campaigns. Brands can utilize the mobile carts as a low-cost platform to test new products and concepts, gather real-time feedback, generate social media engagement prior to official launches of products in markets, and test the viability of a future brick-and-mortar location.