Dunkin Donuts Engages Guests for National Coffee Day with Voice Tech & Social
In honor of National Coffee Day, September 29, Dunkin’ Donuts offered fans additional ways to celebrate the coffee holiday using social and artificial intelligence.
For the first time the brand teamed with Amazon to give Dunkin’ lovers and coffee fans everywhere the chance to increase their coffee and donut IQ with a single voice command using the new Dunkin’ Donuts skill for Alexa. With this new skill, available now, users of Amazon Echo and other Alexa-enabled devices can enjoy a unique quiz that includes freshly brewed questions on everything from hot and iced coffee facts and the history of coffee, to Dunkin’ knowledge and donut trivia. To take a step inside our virtual test kitchen and see how you stack up, enable the Dunkin’ Donuts skill in your Alexa app and say “Alexa, open Dunkin’ Donuts.”
Dunkin’ Donuts is also partnering with Timehop, the app that helps people see their best memories from the past, to encourage users to share coffee with an old friend. Users can celebrate National Coffee Day with Dunkin’ Donuts by sharing photos from previous National Coffee Days with special branded filters across Facebook, Instagram, Twitter and other social outlets.
Finally, Dunkin' Donuts fans can share their love of coffee with two one-day-only Snapchat Geofilters that can be unlocked at any of Dunkin' Donuts’ U.S. locations on September 29 only.