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Dunkin’ Brands Announces New Executives


Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ and Baskin-Robbins, announced executive promotions, naming Tom Manchester as Senior Vice President, Integrated Marketing, Dunkin’ U.S. and Jonathan Biggs as Vice President, Operations, Baskin-Robbins U.S. & Canada. The company also announced the appointment of Rick Gestring as Vice President, Operating Systems and Restaurant Experience, Dunkin’.

Tom Manchester

In his new role, Manchester will have responsibility for Culinary Innovation, Consumer Insights, Brand Marketing and Field Marketing. He will continue to report directly to Tony Weisman, Chief Marketing Officer, Dunkin’ U.S. Over his 17-year career at Dunkin’, he has led the brand’s sports marketing initiatives and developed its sports strategy built on engaging storytelling and innovative partnerships.  

In his new role, Biggs assumes operational responsibility for more than 2,600 Baskin-Robbins shops in the U.S. & Canada. He will report to Jason Maceda, Senior Vice President, Baskin-Robbins U.S. & Canada. Over the past 10 years, his roles have included field operations and new market entry for Western expansion, and leading brand initiatives across technology, product and equipment platforms.  

Rick Gestring

As Vice President, Operating Systems and Restaurant Experience for Dunkin’, Gestring will lead, manage and support the integration of improved and enhanced restaurant level execution and guest satisfaction. He will have responsibility for developing, implementing, managing and continuously improving the restaurant management systems, equipment, procedures and tools to enable Dunkin’s franchisees to achieve and maintain restaurant excellence. He will report to Dunkin’ Brands’ Chief Operating Officer, Scott Murphy. Most recently he worked for Arby’s Restaurant Group as Vice President, Restaurant Experience, with responsibility for ensuring the integrity of the Arby’s brand in all aspects of the guest experience in 3,340 restaurants. His background also includes leadership positions at Peet’s Coffee, Aramark, Starbucks, Don Pablo’s and Taco Bell.

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