DTP Companies, Como to Bring POS-Integrated Data and Customer Loyalty Capabilities to Participating Restaurants, Bars, and Hotels.
Como announced its partnership with DTP Companies, the $350 million project to revitalize Downtown Las Vegas, to implement advanced data-based loyalty and engagement solutions for DTP‘s Las Vegas owned businesses.
Zappos CEO Tony Hsieh founded DTP Companies in 2012 with an initial $350 million investment distributed in tech startups, restaurants, bars and other ventures in a 45-acre area of Downtown Las Vegas. After a competitive analysis, DTP has selected Como to help its portfolio of businesses take advantage of the latest in-store innovations in customer engagement and loyalty.
“We are excited to work with Como and use data and technology to enable the strongest growth opportunities for our businesses”, said Rene Durruthy, Digital Marketing Manager of DTP Companies. “We were looking for a company that would help us leverage the synergy between our restaurants, bars, and hotels while being fully integrated with our POS system in order to make sure that our customers are getting a seamless experience,” he said. “Como shares our vision of improving customer experience through technology.”
Focusing on the user experience
By implementing Como’s innovative product, Como Sense, across its businesses in Downtown Las Vegas, DTP will be able to provide those businesses with an advanced toolset of actionable insights and analytics, flexible loyalty programs, personalized promotions and recommendations, and mobile apps – all integrated with the businesses’ Point of Sale (POS) systems and designed to improve the guest experience and customize offers for our guests that align with their preferences.
Como is partnering with Toast POS to fully integrate with the point of sale systems of DTP’s food and beverage venues while collaborating with Clock PMS for integration with the property management systems (PMS) of DTP’s hotels as part of a holistic and deeply integrated solution required by DTP Companies.
“Of course, we hope to get a larger share of the guest wallet with this new technology, but that isn’t our focus. If we create a robust user experience through a lifestyle-focused app that improves our customers’ knowledge on Downtown events and activations while giving offers to incent our customers, we will drive revenue growth. Como’s technology allows us to create the right experience,” said Durruthy.