DoorDash, Redbox Team Up on Dinner & a Movie Promo
Redbox has partnered with DoorDash, the on-demand destination for door-to-door delivery in more than 4,000 cities in the United States and Canada. They will launch an upcoming Dinner & A Movie promotion in the U.S., offerings fans free movie nights and $0 delivery fees on up to three orders delivered through DoorDash nationwide. Both Redbox disc and On Demand streaming movie nights are included in the promotion.
Dinner & A Movie will be rolled out nationwide this summer. Statistics support the desire for shared movie nights. A Redbox Omnibus survey found that two-thirds of Americans miss the days when movie nights were a planned activity with friends and family. And 80 percent thinks movies are therapeutic, yet half are indulging in isolated binge-watching. Redbox launched Back to the Movies in August 2018 to reset the way we consume media in a vacuum and is now on a mission to create meaningful consumer dialogue around the power of Movie Nights in bringing people together.
A recent Redbox study shows that 72 percent of customers pair a Redbox occasion with a meal. Together, Redbox and DoorDash will enhance this experience and make it more intentional and meaningful.