Dolce Taps Online Res System for Management of 30,000 Yearly Events

Dolce Hotels and Resorts (Dolce), an operator of hotels, resorts and conference centers in North America and Europe, announced its brand-wide initiative to offer Passkey's GroupMAX online reservation technology to power its group operations.

Dolce hosts north of 30,000 events and 4 million clients globally each year. With more than 65 percent of its business in the group sector, the brand recognizes the importance of capturing a strategic advantage over competitors in the meetings market.

"The GroupMAX solution puts Dolce at the leading edge of technology that our customers are demanding. Not only is it a useful business tool, it is the essential ingredient to complete our meetings offerings," says Barry Goldstein, chief revenue officer, Dolce Hotels and Resorts. "We strive to create extraordinary experiences for our guests and meeting planners. GroupMAX allows us to personalize each event, while delivering tangible results to each of our planners and hotels."

Dolce's decision to add a brand-wide application to manage group operations across the portfolio represents the company's commitment to elevating service levels to meeting planners and providing group guests a superior event experience. Meeting planners will benefit from an online toolset that uses a consistent interface at every Dolce property worldwide.À€

Of particular importance to both meeting planners and Dolce staff is GroupMAX's innovative reporting capabilities which offer the ability to track room block and reservation trends throughout the event lifecycle via intuitive online dashboards, email alerts and mobile applications. These tools help planners and hotel staff optimize their room blocks, mitigate attrition risks and offer guests a top notch booking experience.

In addition, GroupMAX provides Dolce with an integrated marketing application that allows it to market room upgrades, promotional offers and amenities to group guests in a highly professional and predictable manner. This has proven to generate substantial incremental revenues for hotels from the sale of room upgrades, extended stays and hotel amenities.