Dog Haus to Join 25 Virtual Kitchens
Dog Haus, a casual concept known for its gourmet hot dogs and burgers, has signed on for a systemwide partnership with virtual kitchen Kitchen United.
Dog Haus is the first brand to commit to the next 25 Kitchen United locations slated to open across the nation by the end of 2020, enabling the brand to nearly double its geographic footprint in this time.
Dog Haus will open in May at Kitchen United’s Illinois kitchen center in Chicago’s River North neighborhood and will be the first of 25 shared locations opening in 10 markets, including Atlanta, Austin, Chicago, Columbus, Houston, Los Angeles, New York City, Phoenix, San Francisco and Washington, DC. Dog Haus currently has more than 30 brick-and-mortar locations nationwide and another 20-plus in development.
“We view our partnership with Kitchen United as not only an enormous growth opportunity for our brand, but as a way for us to stay on the cutting edge of the off-premise dining experience,” said Dog Haus Partner Hagop Giragossian. “We want to be a leader in the delivery space and believe that it’s important to embrace the changes happening in this part of our industry. This is a one-of-a-kind opportunity for us to bring our unique chef-driven menu to current and future Dog Haus fanatics in one fell swoop, while also paving the way for us to expand our franchising reach in each of these new markets beyond the virtual kitchen sites.”
Kitchen United assists in getting food quickly to the customer through delivery or pick-up, so that Dog Haus’ main focus can be on preparing its quality food. Everything is designed to enable Dog Haus, and other participating restaurants, to create exceptional experiences for their off-premise customers.
Kitchen United also provides substantial data that allows Dog Haus to optimize its offerings within key markets, creating tailored menus to satisfy the demand in each community. With strategically located off-premise sites, Dog Haus can expand its delivery capabilities and dominate the craft casual space, contributing to its aggressive expansion and success in 2019 and beyond.
“Food delivery and pickup is a growing portion of our business because who doesn’t love enjoying a killer hot dog in the comfort of their own home?” Giragossian said. “We are confident that the gold standard we’ve established for our hot dogs, sausages and burgers will connect with consumers in each of these new markets, just as it has in our existing communities. We’re all-in with Kitchen United, and we can’t wait to grow right along with them.”
For up-to-date location and brand information, visit doghaus.com or follow Dog Haus on Facebook, Twitter and Instagram @DogHausDogs.