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06/29/2022

DIRECTV Hospitality and Hyatt Strengthen Their Strategic Alliance

Major players in the lodging space renew a robust partnership.
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Hotel guests enjoy in-room entertainment shutterstock

DIRECTV Hospitality and Hyatt, a leading global hospitality company with more than 1,000 hotels and all-inclusive properties across more than 70 countries, announced today a renewal of their agreement that will incentivize Hyatt owners, operators and franchisees across the United States.

Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content and service to become the market leader for video entertainment in the hospitality industry1.

In April 2016, DIRECTV and Hyatt announced DIRECTV as Hyatt’s Preferred Free-To-Guest Entertainment provider within the United States. Building on that longstanding business relationship, today’s announcement aims to expand DIRECTV’s presence within Hyatt’s portfolio over the next several years. Under the terms of the new agreement, DIRECTV remains Hyatt’s preferred Free-To-Guest Entertainment provider within the United States2.

“DIRECTV is proud to continue to be Hyatt’s preferred Free-To-Guest Entertainment provider and offer our award-winning service to Hyatt guests in all 50 states,” said Doug Eichler, Senior Vice President, DIRECTV. “We look forward to building on our long, symbiotic relationship between two leaders in their fields.”

“Our new agreement with DIRECTV HOSPITALITY meaningfully improves our cost structure and positions Hyatt for access to new, innovative services that will enhance our guest experience in the rapidly evolving world of video entertainment and delivery,” said Rohan Jani, Associate Vice President, Guest Technology, Hyatt.

“Continuing to work with DIRECTV HOSPITALITY will give more Hyatt guests across the country access to some of the best entertainment options available, with the quality and consistency that we have come to expect from DIRECTV,” said Cameron Hammond, Senior Vice President – Field Services Technology, Hyatt.