DineEquity Inc. Announces First Co-Branded IHOP and Applebee's Restaurant
DineEquity, Inc. announced plans for a new location in Detroit that will for the first time leverage both its category leading brands, IHOP restaurants and Applebee's Grill and Bar in one restaurant destination to be at Millender Center in Detroit.
The new concept will be owned and operated by Applebee's franchisee TEAM Schostak Family Restaurants (TSFR), a Livonia, Mich.-based family-owned restaurant group with an expansive portfolio of casual dining, quick service and family dining restaurants throughout the state.
The location will incorporate the classic Applebee's menu along with many of IHOP Restaurant's freshly made signature breakfast foods and beverages, including its signature buttermilk pancakes.
"With its creation in 2007, DineEquity brought together two of America's most iconic brands, Applebee's and IHOP under one franchisor—and now, ten years later, we are equally excited to bring these two brands together for the first time under one roof," said Julia Stewart, chairman and CEO of DineEquity, Inc. "We are grateful to our franchisee Mark Schostak and everyone at TSFR for leading this new concept which represents a landmark in the history of DineEquity and both our brands."
TSFR hopes to begin construction in April 2017, pending municipal approvals, with the grand opening slated for late 2017. The approximately 11,939-square-foot, 300-seat restaurant is expected to employ more than 100 people and will be TSFR's second Applebee's in the City of Detroit and the first IHOP restaurant in the company's portfolio.
TSFR opened the City of Detroit's first Applebee's in 2015, making it the first national casual dining restaurant outside the city's central business district and the company's 66th Applebee's restaurant.
The new concept will be owned and operated by Applebee's franchisee TEAM Schostak Family Restaurants (TSFR), a Livonia, Mich.-based family-owned restaurant group with an expansive portfolio of casual dining, quick service and family dining restaurants throughout the state.
The location will incorporate the classic Applebee's menu along with many of IHOP Restaurant's freshly made signature breakfast foods and beverages, including its signature buttermilk pancakes.
"With its creation in 2007, DineEquity brought together two of America's most iconic brands, Applebee's and IHOP under one franchisor—and now, ten years later, we are equally excited to bring these two brands together for the first time under one roof," said Julia Stewart, chairman and CEO of DineEquity, Inc. "We are grateful to our franchisee Mark Schostak and everyone at TSFR for leading this new concept which represents a landmark in the history of DineEquity and both our brands."
TSFR hopes to begin construction in April 2017, pending municipal approvals, with the grand opening slated for late 2017. The approximately 11,939-square-foot, 300-seat restaurant is expected to employ more than 100 people and will be TSFR's second Applebee's in the City of Detroit and the first IHOP restaurant in the company's portfolio.
TSFR opened the City of Detroit's first Applebee's in 2015, making it the first national casual dining restaurant outside the city's central business district and the company's 66th Applebee's restaurant.