Loyalty 2.0 with Wendy's/Arby's CIO
The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why.