Del Frisco’s Grille President to Keynote MURTEC Executive Summit

Anna Wolfe
Senior Editor - Restaurants
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Hospitality Technology is pleased to announce that Brandon Coleman III, President, Del Frisco’s Grille, will deliver the keynote on Wednesday, October 30 at the MURTEC Executive Summit in Scottsdale, Ariz.

Brandon Coleman III, President, Del Frisco’s Grille

His presentation, “Getting a Return on Experience,” will lead restaurant executives on a journey of brand passion and technology awareness that takes the road less traveled and arrives at just the right destination. 

“My philosophy is to start with the ‘Why’ of technology,” says Coleman. “It has to fuel the customer experience. It’s not just because it’s cool.”

Coleman III shares real-world examples of "the who and the why" of customer experience ROI.

“ROI is just a numeric equation,” he explains. “It has limited variables and a specific value. Return On Experience (ROE)  has so many more attributes. It’s the collective addition of perceived value. It requires a broader look at customers and seeing value from their perspective.”

Before a brand can embrace next-gen customer-centric tech, he asserts it must not only know the customer, but also stay true to the brand itself. “Be specific,” Coleman advises. “Your offerings will have different values for different people.”

Attendees will learn why self-awareness is the key to making the right technology decisions at every turn. Coleman leads executives on a journey of brand passion and technology awareness that takes the road less traveled and arrives at just the right destination. 

A sister event to MURTEC (Multi-Unit Restaurant Technology Conference), the MURTEC Executive Summit will take place  Oct. 28-30 at Four Seasons Scottsdale at Troon North in Arizona.  With the theme, the ROI of Experience, this year’s conference will be an intimate gathering of senior-level executives; this is unique from other technology events in the industry. The format and content is designed to draw in technology thought leaders and influencers in a program that prioritizes group discussions, two-way dialogue, and collaboration amongst both peers and sponsors.

The audience of senior-level technology decision makers and influencers from the nation’s leading and emerging restaurant brands will consist of C-suite, VP and director-level titles and is invitation only. Technology leaders will be joined by line-of-business executives who influence IT decisions – marketing, analytics, finance, customer experience and more.

The unique agenda includes collaboration exercises, with the intent to spark both peer-to-peer and peer-to-sponsor discussion. Sessions are designed to generate new ideas and conversations between attendees and technology experts. The strategic and relevant content focuses on driving innovation in today’s restaurant environment.

The MURTEC Executive Summit offers a low pressure environment for building relationships with potential partners. 

Early Bird Pricing is available now for the MURTEC Executive Summit. Click here to register.

MURTEC 2020 will take place March 9-11 at the Paris Hotel & Casino in Las Vegas.