Days Inns - Canada Extends Marketing Deal with Canadian Hockey League
Days Inns - Canada expands a two-year partnership with the Canadian Hockey League (CHL).
“After a successful launch in 2018, we’re thrilled to have Days Inns - Canada on board as a dedicated affiliate partner for the next two seasons,” says Kyle Ferguson, Director of Corporate Partnerships, Canadian Hockey League. “Strategic partnerships are a fundamental part of our strategy and we value the support of those like Days Inns - Canada, who share the same vision as we do.”
The hotel chain’s sponsorship deal will feature branded web presence, in-ice logo placement, videoboard commercials, spectator giveaways as well as an in-venue kiosk as part of the CHL’s National Events calendar that includes the CIBC Canada Russia Series in November, the Kubota CHL/NHL Top Prospects Game in January, and the Memorial Cup Presented by Kia in May.
“We’re excited to strengthen our relationship with the CHL and once again be an official partner of the CIBC Canada/Russia Series, Kubota CHL/NHL Top Prospects, and Memorial Cup Presented by Kia,” says Ally Wesson, Senior Director of Marketing, Days Inns - Canada. “With the support of our franchise community, we look forward to rolling out programs across the country.”
In conjunction with the on-site activation events, Days Inns - Canada will be giving fans the chance to win prizing through a series of social media contests.
“With CHL teams in 60 markets, the onsite presence in local communities is invaluable,” adds Wesson. “These events provide us with the unique opportunity to connect with CHL fans from near and far, while showcasing our brand.”