Dan Fernandez Joins Concord Hospitality as VP of Digital Marketing
Concord Hospitality Enterprises, a hospitality owner, manager and developer, welcomes Dan Fernandez as the newest addition to its leadership team. As vp of digital marketing, Fernandez will oversee the digital marketing department with a focus on positioning Concord as a leader in the hospitality digital marketing industry.
“At Concord, we believe our people are our greatest strength,” said Mark Laport, president and CEO. “We strive to create a culture that allows us to attract and retain the best people in the industry, and we are proud to welcome someone with Dan’s experience and expertise in both digital marketing and the hospitality industry to our growing employee base.”
Prior to joining Concord, Fernandez was a key contributor at Cendyn – a hospitality marketing and data firm – where he spent eight years leading the digital marketing division, which included Cendyn’s strategy, search engine optimization, search engine marketing, social media, advertising operations and digital marketing business development. During this time, he led the digital marketing strategy for more than 100 independent properties such as Hotel Del Coronado, The Broadmoor, The Breakers and Fontainebleau, as well as property management companies White Lodging, Sage and Interstate where he developed digital marketing strategies for Marriott, Hyatt, Hilton and InterContinental Hotels Group properties.
As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has more than $2.5 billion in premium-branded properties across the United States and Canada.