Cvent Partners with Aimbridge Hospitality with Preferred Access to Industry-Leading Event Diagramming and Virtual Site Tour Technology

Michal Christine Escobar
Senior Editor, Hotels

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced a multi-year agreement with Aimbridge Hospitality (“Aimbridge”) for event diagramming and virtual site tour technology. Through the partnership agreement, more than 1,400 properties operated by Aimbridge worldwide will have the option of preferred access to three of Cvent’s industry-leading group solutions: Cvent Event Diagramming, Photo-Realistic 3D, and Interactive Floor Plans. Aimbridge’s endorsement of all three Cvent group business solutions puts a spotlight on the critical role technology plays in driving efficiency and maximizing hotel sales and marketing efforts.

“At Aimbridge, we recognize the value technology offers not only to enhance our business processes, but more importantly, to the overall customer experience,” said Jamie Grittman, senior vice president of sales, strategy & innovation at Aimbridge Hospitality. “Having the right technology partners has never been more important, and after a careful selection process, we recognized that Cvent’s technology and support are unmatched – which is why we’re proud to offer their world-class solutions. Cvent is a proven leader that deeply understands the group business landscape and can fully support the complex needs of our portfolio at scale.”

Aimbridge hotels may leverage Cvent’s solutions to enhance their event offerings and support the unique needs of a changing group business environment. Using Cvent software, properties will map their meetings and event space in Photo-Realistic 3D and embed that technology directly in their Cvent Supplier Network (CSN) profile – which will allow buyers to initiate an interactive virtual site tour without ever having to leave their home or office. Hotels with this CSN feature will dramatically enhance the planner sourcing experience and be better positioned to attract future group business.

Aimbridge properties may also use Cvent Event Diagramming and Interactive Floor Plans to seamlessly plan, manage, and execute in-person and hybrid events that exceed planner expectations, while meeting their unique health and safety requirements.

Since the start of the pandemic, Cvent has invested heavily across its supplier and venue solutions portfolio, unveiling comprehensive event safety features to its CSN and Cvent Event Diagramming solution such as its Source Safely™ Hub and “diagram check” functionality. The new tools and information help planners and venues plan safer meetings and events.

“We are extremely proud to partner with Aimbridge Hospitality and their managed properties to drive their group business success,” said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. “Their global endorsement reflects Cvent’s continued commitment to deliver innovative solutions that meet the evolving needs of hotels seeking new ways to market, sell, and execute exceptional meetings and events.”

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