Cvent, BWH Hotel Group Sign 10-Year Tech Agreement
Cvent, a meetings, events, and hospitality technology provider, and BWH Hotel Group announced a major, 10-year agreement for Cvent Transient solutions. Under the agreement, BWH Hotel Group will use Cvent’s transient sourcing platform to set and promote corporate hotel rates and manage RFPs from the world’s largest corporations for more than 4,700 properties worldwide.
The deal comes after Cvent announced enhanced functionality and a streamlined user experience for Cvent RFP Publisher® and other products within the Cvent Transient solutions suite at its customer conference, Cvent CONNECT, in August. Since acquiring Lanyon, Cvent has made significant investments in its transient platform to support both buyers and suppliers in an increasingly dynamic travel environment. The long-term partnership with BWH Hotel Group, which spans the entire decade starting in 2021, reflects Cvent’s continued commitment to deliver innovative solutions that meet the evolving needs of hotels seeking to grow their corporate travel business.
“We are pleased to partner with Cvent, a proven leader that understands the market, can support the needs of our diverse portfolio of hotels, and prioritizes innovation and customer success,” said Dorothy Dowling, chief marketing officer of BWH Hotel Group. “At BWH Hotel Group, we believe the effective application of technology is essential to our long-term success in the business transient segment, and we know that Cvent is a company we can count on to support that success over the next decade.”
“A deal of this duration and magnitude reflects our two companies’ confidence in the future of business travel,” said Reggie Aggarwal, CEO and founder of Cvent. “Given the current environment, we understand how critical corporate travel will be as the industry recovers. With our continued investment in the transient space and our deep industry expertise, this partnership with BWH Hotel Group highlights our unique ability to help hotels achieve success in the business transient segment. We appreciate BWH Hotel Group’s continued support, and we look forward to helping them thrive for years to come.”