Cvent Acquires Social Tables to Power Tighter Collaboration Between Event Planners and Venues

Cvent, a meetings, events, and hospitality technology provider, announced that it acquired Social Tables, an event diagramming, seating, and collaboration platform. More than 5,000 organizations and hospitality brands, including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and Forbes, utilize Social Tables to help them develop and plan nearly 4.5 million events. Cvent acquired Social Tables to help event planners and venues better collaborate to deliver successful events, further accelerating Cvent’s product roadmap and global growth.

Founded in 2011 in Washington, DC, Social Tables offers a database of to-scale function space with 4 billion square feet available through its search engine. Through its powerful collaboration engine, planners and venues use Social Tables’ Event Services Solution to diagram events, create seating charts, and share files. One in three full-service hotels in North America uses Social Tables to work with planners to deliver 100,000 meetings and events each month.

Cvent technology delivers the power to source, create, and manage events more efficiently than ever before. By acquiring Social Tables, Cvent now enables:

• Improved collaboration between venues and planners: Event planners and venues traditionally manage floor plan design with disparate tools that are cumbersome to use and often inaccurate. Leveraging Social Tables’ Event Services Solution, customers can collaborate to create accurate diagrams and renderings in minutes, allowing for real-time edits that reduce the time spent making critical decisions.
• A more visual and interactive venue sourcing experience: By combining the Cvent Supplier Network with Social Tables’ rich function space content, planners can better visualize the event space and select the right venue. This improves the planner’s venue selection experience and also gives venues added confidence that their facilities will meet the planner’s requirements.
• Increased group sales for venues: Venues use the Social Tables platform to showcase their unique meeting space online and to create custom proposals that lead to more group business. In a study conducted by STR, Social Tables customers saw an increase of 2% in F&B profitability per-occupied room.