Curacity Announces Partnership with Preferred Hotels & Resorts

Michal Christine Escobar
Senior Editor, Hotels

Curacity, the analytics company driving direct bookings to hotels through social content creators, announces a new partnership with Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 650 hotels, resorts and residences in 80 countries. Preferred Hotels & Resorts now offers Curacity’s data-analysis technology and creator booking platform to their collection of U.S. based properties providing member properties with access to revenue-driving and content creation tools that will help them draw guests, build content for marketing materials and boost their bottom lines. 

“We couldn’t be more pleased to partner with Preferred Hotels & Resorts' to offer their member hotels access to our platform and the exciting booking opportunities available through the creators we work with,” said Claire Hathaway, Chief Sales Officer of Curacity. “We’re looking forward to continuing to grow our relationship with Preferred Hotels & Resorts and work to effectively utilize our proprietary data-analysis capabilities to drive stays and provide the direct measured impact creator content has on revenue.” 

Curacity works with more than 25 Preferred Hotels & Resorts properties who have already seen success  utilizing Curacity’s proprietary technologies. Preferred Hotels & Resorts boasts an extensive network of luxury properties in the U.S., Canada, Caribbean and Mexico, which aligns with the 4 and 5-star hotels Curacity currently has on the platform. 

“We are excited to be working with Curacity. This partnership provides our independent properties with the opportunity to put the platform in their tool kit—not only to fill rooms, but to boost revenue,” said Michael Osgood, Vice President, Quality Assurance - Alliance Partnerships at Preferred Hotels & Resorts. “The hotels in our portfolio that currently utilize Curacity are impressed by the ROI, so we anticipate that more of our hotels will be eager to utilize their innovative platform.”  

When the pandemic slammed the travel industry and hotels found themselves with more open inventory than ever, Curacity’s founders, who had been helping bridge the gap between publishers and hotels by monetizing publishers’ digital content since 2015, recognized another opportunity to create a scalable way for hotel properties to leverage influencers—aka, social media creators—to not only fill rooms, but also to drive revenue and generate content. Curacity’s platform is on track for record growth in 2022, with the addition of over 50 new hotels and 20,000 social media creators this past year. 

As with every Curacity partner, the collaboration with Preferred Hotels & Resorts solidifies the company’s commitment to supporting hotels around the world. Curacity leverages its proprietary data-analysis to allow hotels to tap into creators to drive direct bookings of unused inventory, creating an incremental revenue stream as well as an opportunity for hotels to leverage creator content across their own marketing channels.  

For more information or to contact Curacity, please call 833.658.1277, or visit 

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