Rules of the Road
Sometimes guiding technology for a major hotel company can seem more art than science. Take Marriott, for example. With 2,600 properties and more than $9 billion in sales, Marriott is clearly the largest and most influential hotel company. And yet, as Marriott's CTO and senior vice president of information technology strategy Barry Shuler readily admits, running Marriott's IT department requires more negotiation than anything else.
