Coperama Transforms Its Digital Business to Lead the Procurement Service of the Global Hospitality Industry, Supported by Mirakl

Coperama, a procurement platform for the hospitality industry owned by NH Hotel Group, said it has partnered with Mirakl, a global marketplace solutions provider, to continue developing its digital business transformation and expand its procurement network to support international expansion.

Today, Coperama manages a network of more than 2,000 suppliers for the hospitality industry and the implementation of a marketplace model will be key to achieving overall business efficiency, while better serving hospitality buyers with a broader offer and improved user experience.

In addition to centralizing 100% of procurement services to the 380 NH hotels, Coperama is a procurement solution to around 1,000 customers based throughout Europe, with new additional operations in Colombia and Mexico. Coperama saw the launching of the online procurement marketplace as the best way to digitize existing suppliers, while quickly onboarding new suppliers in new regions. Additionally, it will be able to offer European suppliers an entry into new markets without needing a physical presence.

Coperama’s procurement marketplace is scheduled to go live later in 2018, and will service all its current customers’ procurement needs as well as other hospitality companies.

“Business buyers have become increasingly demanding; wanting more options, at better prices, with great service," said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl.  "These are the same demands that upended the consumer world and paved the way for Amazon to dominate the retail industry with its online marketplace; which is a platform business model. The hospitality industry is the latest to be transformed by platform business models that provide easy access to more products and services at competitive prices.”