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09/15/2021

Concord Hospitality Promotes Sunny Finnell to Vice President of Digital Content

She will continue to work toward ensuring a seamless digital experience for guests, providing industry-leading digital support for stakeholders and driving crucial topline e-commerce revenue to all hotels and restaurants.
Michal Christine Escobar
Senior Editor (Hotels)
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Concord Hospitality Enterprises, a hotel development and management company, announced that Sunny Finnell has been promoted to Vice President of Digital Content. In her newly appointed role, Finnell will be responsible for overseeing the digital functions and strategy for hotel openings and acquisitions. She will also lead the development and deployment of a digital webinar and training series that will be built from the ground up to enrich the digital knowledge base of Concord sales leaders across the company.

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Sunny Finnell (Source: Concord Hospitality Enterprises)

“Sunny’s well-rounded expertise with over 30 years in the hospitality industry, including 15 at Concord, has proven invaluable in driving the company toward our goal of delivering best-in-class digital strategy to our hotels,” said Dan Fernandez, Vice President of Digital Marketing at Concord Hospitality. “Her daily contributions to Concord have helped elevate our position as a digital leader in the hospitality space, and we know she will bring us to greater levels of success in this role.”

Over the last several years, Finnell has led the extensive digital on-boarding process for all new hotels and made meaningful enhancements to Concord’s digital workflow, as well as represented the hospitality company across several brand digital franchise committees. She will continue to work toward ensuring a seamless digital experience for guests, providing industry-leading digital support for stakeholders and driving crucial topline e-commerce revenue to all hotels and restaurants.

“As the digital marketing landscape evolves and changes, Concord remains committed to being a pioneer for hospitality digital marketing strategies and initiatives,” said Finnell. “I look forward to working with the team to continue innovating and driving revenue for hotels and restaurants across Concord’s expanding portfolio.”

In addition to her contributions at Concord, Finnell leads social marketing initiatives as an advisory board member for The Ohio State University Hospitality Management Degree program. As a Hospitality Sales and Marketing Association International (HSMAI) member, she also helps lead social media for the North Carolina HSMAI Chapter as an advisory board member. In addition, Finnell is passionate about serving others both inside and outside Concord, often volunteering for local food drives in her community.