Coca Cola Exec Tapped to Lead Jamba Juice

FOCUS Brands announced that the executive leadership team for its Jamba Juice brand is now complete with the hiring of Geoff Henry as the company's president, Shivram Vaideeswaran as Chief Marketing Officer and the promotion of Jaime Denney to VP of Operations.

Henry will report to Kat Cole, President and COO, North America, FOCUS Brands.

Henry comes to Jamba from Coca Cola, where he led lifestyle and beverage business growth in the water, tea and coffee divisions with large brands such as Honest Tea and Honest Kids, and entrepreneurial brands like Peace Tea.  

Vaideeswaran was most recently CMO of Blaze Pizza following his time at Tender Greens and Taco Bell, where he held menu, innovation and marketing roles during high growth years, building lifestyle food brands in primarily franchised environments. 

Denney has been promoted to VP of Operations after previous operations and leadership roles at Jamba Juice, Tropical Smoothie Café, Aramark and Starbucks. She brings over 16 years of experience in the food and beverage industry to her new role. 

FOCUS Brands acquired Jamba Juice in a tender offer transaction in September, taking the company private. Since the acquisition, FOCUS Brands has built a Jamba Juice leadership team and accelerated key planned investments, including an integrated, elevated consumer-facing digital ecosystem, as well as a refreshed brand and store design to enhance the guest experience.