Coast Hotels Selects IDeaS’ Automated Technology to Evolve Its Revenue Strategy

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Coast Hotels Selects IDeaS’ Automated Technology to Evolve Its Revenue Strategy


IDeaS announced that after a thorough review of revenue management system (RMS) providers and products, Coast Hotels has selected them as its trusted technology partner and is implementing IDeaS G3 RMS at 20 of its Canadian properties. Coast Hotels' selection process involved a full team of experienced end users who tested a range of RMS solutions, ultimately determining IDeaS provided the strongest solution to meet their needs.

Coast Hotels offers a wide variety of hotel accommodations, with 4,559 total guest rooms in Canada and the United States. Having always operated in a manual, spreadsheet-reliant environment, the company recognized the competitive need to enhance its revenue management culture and practices with automated data analytics to drive optimal forecasts and pricing.

Driving smarter strategy - Advanced features in IDeaS G3 RMS such as Group Evaluation, What-If Analysis and Last Room Value enable the capture of the best revenue opportunities. This machine-learning-based automation allows Coast Hotels' revenue team to focus on what they do best, analyze and strategize, rather than simply collecting and entering data.

Best-in-class client experience - It was important to Coast Hotels' leadership that it not only choose a great product, but also gain a long-term, accountable partner. IDeaS' consistent focus on a best-in-class client experience was a key element in its final selection.

Key partner integrations - Critical to this rollout was the data integration between IDeaS and the hotel's existing property management system. This integration allows greater connectivity between the two data sources to enhance the user experience and overall efficiency for Coast Hotels.

Nooshi Akhavan, director of revenue performance and distribution, Coast Hotels, said: "We were missing out not being able to see the full picture and our manual process didn't leave us enough time to focus on anything else. The knowledgeable support team we've worked with at IDeaS has been phenomenal. They have a firm understanding of our business and are helping us change the revenue management culture of Coast Hotels. IDeaS G3 RMS gives us the opportunity to change how we sell and be more dynamic and relevant to our customers. With the decisions the system is showing us for future dates, I've already identified some tremendous opportunities."