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08/02/2021

Cloudbeds Partners with Rakuten Travel Xchange to Extend Reach

Cloudbeds Hospitality Management Platform collaborates with Rakuten Travel Xchange to drive global hotel distribution.
Michal Christine Escobar
Senior Editor (Hotels)
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Cloudbeds, a growing hospitality management platform, announced a partnership with Rakuten Travel Xchange, the hotel wholesale and travel technology division within the Rakuten Group. The collaboration connects Cloudbeds with Rakuten Travel, the highly ranked OTA in Japan, and 400+ B2B partners connected worldwide through API connections, travel agent portals, and websites. The unique and diverse distribution channels allow Cloudbeds to extend its reach to the extensive Rakuten Travel Xchange customer base through a single connection. In addition, Rakuten Travel Xchange adds the Cloudbeds inventory of properties that use its award-winning technology platform to manage all aspects of their business, from booking engines to payments.

“We are always seeking high-value partners to complement our expanding platform, “says Anna Tsujihata, Head of Hotel Contracting and Connectivity, of Rakuten Travel Xchange. “With Cloudbeds now part of our global distribution platform, we expand our offerings to travelers seeking unique properties with superior guest experiences.”

“As global travel reopens, we want our properties to be available to the largest customer base possible,” says Sebastian Leitner, VP of Partnerships for Cloudbeds. “By partnering with Rakuten Travel Xchange, a major global player and distribution channel in Japan; we significantly increase our global footprint. We are excited to partner with them.”

The announcement comes as the pandemic wanes and travel demand is increasing. Since the beginning of the year, Rakuten Travel Xchange has seen bookings increase month after month, with strong demands coming from the United States and Mexico in particular. As restrictions have started to lift in other markets, travel in these geographies has followed similar trends. What is clear is that there is a large amount of pent-up demand. Rakuten Travel Xchange is seeing this demand in real-time across its global distribution network.