CKE Restaurant Holdings, Inc, the parent company of Carl’s Jr. and Hardee’s, announced that Chad Crawford has joined the company as Chief Brand Officer.
Crawford brings with him a wealth of QSR experience having spent more than 20 years working in the space. He started his journey at KFC, Burger King and Denny’s before landing at Popeyes Louisiana Kitchen, where he held a number of leadership roles over the last eight years, including Calendar Strategy, Marketing Impact, Guest Experience, Chief Marketing Officer and, most recently, President, North America.
As Chief Brand Officer, Crawford will be responsible for leading brand marketing vision and strategy to deliver memorable campaigns, compelling menus and sustainable and profitable growth for the entire system.
As one of his first orders of business, Crawford has re-engaged 72andSunny as the Creative Agency of Record for both brands.