Church’s Chicken Hires Global Chief Marketing Officer and Executive Vice President

Brian Gies

Church’s Chicken has added a new member to its already stellar leadership team. Brian Gies, Executive Vice President and Global Chief Marketing Officer, will take the reins of the global chicken brand’s marketing efforts as it moves to expand its presence and grow worldwide market share.

Gies comes to Church’s with nearly 20 years of top-level restaurant marketing experience improving the value of each of the brands he has led. Gies will also be responsible for implementing the Church’s recently launched new global brand positioning and its new domestic marketing approach.

Gies’ tenure includes leading the marketing efforts at iconic brands like TGI Friday's and Burger King. At Fridays, Gies modernized the brand’s marketing to appeal to rapidly shifting consumer needs. In addition to a digital transformation that launched an e-commerce platform fueling the growth in the takeout business, Gies contemporized the product approach with a comprehensively overhauled handcrafted menu, optimized the largest loyalty program in the category, and implemented one of the most successful core promotional platforms in the brand’s history with “Endless Appetizers”.

While at Burger King, Gies led the U.S. Marketing Activation team that helped reinvigorate the business, establishing the King as a brand icon, and driving a resurgence in the brand’s flagship product with a sustained superiority campaign around the Whopper with initiatives that became industry game changers, such as “Whopper Freak-out”, “Whopper Virgins” and “Whopper Sacrifice.” As Gies and team continued to innovate in marketing, Burger King was chosen as ‘Marketer of the Decade’ by AdWeek, while the company enjoyed an unparalleled five-year run of consecutive positive same store sales as a public company.

 

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