Church’s Chicken Expands Third-Party Delivery Options
Church’s Chicken has launched its Dealivery Program, a partnership with multiple third-party providers to offer door-to-door delivery in multiple markets across the country.
In cooperation with DoorDash, Grubhub, Postmates, and Uber Eats, Church’s Chicken has already established delivery with more than 200 restaurants in various cities; and 450 additional restaurants will be activating delivery with third-parties by the end of August.
A Key Objective
“Adding delivery has been a key objective for the entire Church’s system this year,” said Hector Muñoz, global chief marketing officer and executive vice president for the brand. “It ties directly into our brand promise of giving guests an abundance of choice, flavor and variety at a fair price… now whenever and wherever our guests want to enjoy it.”
Church’s Dealivery Program is currently activating across all restaurants within the service area of at least one third-party logistics option. Restaurants served by multiple providers will allow guests to choose their provider of choice. Select Church’s locations in Atlanta, Las Vegas, Miami and Phoenix have menus appearing with Grubhub, Uber Eats, and others since late June. Numerous other markets have followed close behind with DoorDash and Postmates throughout the month of July. Hundreds of additional Church’s restaurants will have delivery fully online by the end of August.
Both company-owned and franchised restaurants are participating, and many are signed on with more than one third-party partner to ensure accessibility to as many guests as possible and to allow guests to use the delivery service they prefer. In markets where the major players in the delivery service are unavailable, smaller, independent delivery providers are also being tested.
“Value has multiple meanings for our guests,” explains Pete Servold, Executive Vice President of U.S. Operations with Church’s. “For Church’s, that has always meant never placing limits on what our guests enjoy most – real food, made by real people, at a really great price. Adding real convenience to that equation just makes sense.”