Chuck E. Cheese's Launches Its First National Loyalty Program

Chuck E. Cheese's said it launched its first ever national loyalty program across the country. The More Cheese Rewards program offers members exclusive rewards that are redeemable on food, drinks, games, prizes and more.

"We're pleased to offer this new and exciting opportunity to our guests," said Tom Leverton, chief executive officer of CEC Entertainment Inc. "The More Cheese Rewards program is about giving families more of the Chuck E. Cheese's they love and showing them our appreciation for their loyalty."

Guests can benefit from instant pizza rewards when they sign up, including a free, one-topping personal pizza on their next visit. More Cheese members will receive a $10 reward when they visit three times within a 12-month period, spending a minimum of $20 per visit. The program also provides special birthday rewards including 20 minutes of unlimited games during member child's birthday week and referral incentives for members who encourage others to sign up. For half birthdays and for every referred guest up to 20 each year, members will receive 100 free tickets to use during their next visit.