ChowNow Integrates with Instagram for In-App Food Ordering

ChowNow, an online ordering platform for restaurants,  announced an integration with Instagram, allowing restaurants to accept takeout and delivery orders through the social network. Instagram’s “Start Order” button can be incorporated into restaurant profiles, allowing users to place orders directly through Instagram.

An early crop of restaurants tested the feature with unanimously positive results. With its 11,500+ followers, HomeState, a Los Angeles-based Texas taco restaurant and longtime ChowNow partner, was eager to combine the reach of Instagram with the seamless ordering experience of ChowNow.

“Core to our values at HomeState is community. We’ve cultivated an amazing, engaged group on Instagram — and we can’t wait for those loyal HomeState fans to experience an even easier, more natural way of ordering takeout,” said owner and head chef Briana Valdez. “ChowNow has already extended our dining room from four tables to the entire city of Los Angeles. Now, its partnership with Instagram will exponentially grow our community even further and spread the HomeState story to more potential diners.”

This Instagram integration is just one of the ways in which ChowNow supports its local restaurant client base with the technology and marketing necessary to compete with chain institutions. With over 9,000 restaurant partners around the country, ChowNow’s restaurant-first business model allows its partners the freedom and flexibility to focus on making great food for their customers.

Instagram’s Start Order button is already available for all ChowNow restaurant partners.