Choice Privileges Loyalty Program Showcases Simplicity of Mobile App's New Features

Choice Privileges, the loyalty program from Choice Hotels, is celebrating the holidays by giving its loyal members chances to win prizes totaling more than 10 million Choice Privileges points. The loyalty program debuted the Choice Privileges Tap the App sweepstakes, offering members who use the new Choice Hotels mobile app weekly chances to win more than 10 million points in prizes.

The Choice Privileges Tap the App Sweepstakes runs from December 11, 2017, through February 9, 2018, and showcases the simplicity of the mobile app's new features, including booking a stay or redeeming points for free nights, gift cards and other rewards.

"Choice Privileges members make up the majority of Choice Hotels mobile app users, so we took direction on how to make it better based on their needs and preferences," said Sarah Searls, vice president of Digital Commerce for Choice Hotels. "Since launching the new mobile app, Choice Hotels has seen downloads increase by 40 percent and reservations on the app more than double. The Tap the App sweepstakes is a great way to highlight all the new features as well as thank members by offering them chances to receive generous prizes."

Choice Hotels will award 100,000 Choice Privileges points to 10 winners weekly, along with 400,000 points to three grand-prize winners. Members can enter the Tap the App sweepstakes once every 24 hours through the Choice Hotels mobile app.

The Choice Hotels mobile app is available on iOS and Android. Signing up for the Choice Privileges program is free, and can be done on the Choice Hotels mobile app, online by going to https://www.choicehotels.com/about/mobile, or in person at any Choice Hotels property.

For Official Rules, entry details, prize descriptions and odds disclosure, visit: https://choicehotels.promo.eprize.com/sweeps/public/fulfillment/rules.pdf.