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Choice Hotels Ups Loyalty Program Ante with “Golf by Choice”

Choice Privileges, the loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel and equipment, but it also allows members to earn and use points when booking tee times at golf courses located across the country. 

"We're constantly seeking opportunities to reward members of our loyalty program throughout their entire travel experience—from their hotel stay and beyond," said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. "With Golf By Choice, we are expanding our offerings for Choice Privileges members beyond the realm of hospitality, rewarding business and leisure guests—many of which are avid golfers—with new, unique perks they can easily take advantage of."

The Golf By Choice program was developed in collaboration with MCS Communications Consulting Co., and is available to all Choice Privileges members through Benefits include:

  • Points towards golf gear – Loyalty members can access great deals on golf merchandise, ranging from clubs to apparel, from top brands such as TaylorMade, Callaway, Nike, Puma and Cleveland, and redeem their points to shop. Members can also earn points for every dollar they spend on cash purchases.
  • Rewards at tee time – Members can earn and redeem loyalty points to book tee times at courses located across the country, and gain access to exclusive deals.
  • Points through golf apps – Members will earn additional Choice Privileges points when they download select training apps.  

Extra perks for Elite members – Elite loyalty members will earn up to 20% more bonus points on every golf purchase.

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