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06/13/2022

Choice Hotels International to Acquire Radisson Hotel Group Americas

The acquisition, expected to be approved later this year, will add nine hotel brands — more than 68,000 rooms — to Choice's already-robust portfolio.
Robert Firpo-Cappiello
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Choice Hotels International announced today it has entered into a definitive agreement to acquire the franchise business, operations, and intellectual property of Radisson Hotel Group Americas for approximately $675 million. 

Choice: A Hotel Visionary

Choice Hotels International currently boasts nearly 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories. In 2021, Choice was a recipient of HT’s Hotel Visionary Award for Enterprise Innovator, in acknowledgment of Choice’s new revenue management system, ChoiceMAX.

Expanding Choice’s Presence

The acquisition of Radisson — which includes nine hotel brands, 624 hotels, and over 68,000 rooms — will expand Choice Hotels' presence in upscale and upper-midscale hospitality segments, particularly in the West Coast and Midwest. It will also expand Choice Hotels' presence to additional locations in Canada, Latin America and the Caribbean. 

Patrick Pacious, President and Chief Executive Officer of Choice Hotels, said, "Choice has a well-established history of smart acquisitions in new segments where our world-class franchising engine can spur future growth. This transaction brings together two highly complementary businesses, enhancing our guest offerings in the core upper-midscale hospitality segments, while extending our reach into the upper upscale and upscale full-service segments and in higher revenue geographic markets. We are confident that guests and franchisees will significantly benefit by combining these two exceptional sets of brands."

Federico J. González, CEO of Radisson Hotel Group, said, "Since the introduction of our strategic transformation plan in 2017, Radisson Hotel Group has been committed to the global success of the Radisson brands and expanding the overall footprint of our global operations. We have achieved strong results, doubling the number of rooms signed per year in EMEA and APAC, confirming Radisson Blu as the largest upper-upscale brand for over 10 years and establishing Radisson as the upscale brand with the largest growth in EMEA. We are confident that Choice Hotels is the owner with the right long-term strategy, resources and management team to successfully accelerate the growth of the Radisson business in the Americas. Radisson Hotel Group will continue to leverage the strength of operational excellence to set our business in EMEA and APAC on a significant growth path with the aim of doubling the portfolio in those markets by 2025. Together with Choice, we will work to ensure that customers continue to experience the highest levels of service and a superior brand experience."