Chick-fil-A has partnered with DoorDash to offer delivery from more of its1,110 U.S. locations.
“So many of our guests’ busy lives and family commitments have them strapped for time. Delivery is one way we can help them get a quick yet high quality meal,” said Jon Bridges, Chick-fil-A senior vice president and chief marketing officer. “If they’re unable to come to us, we’ll come to them.”
Nationwide delivery continues Chick-fil-A’s innovative work outside its physical restaurants. So far this year, the company re-launched the Chick-fil-A Mobile App, opened its first delivery-focused locations in Louisville and Nashville (with door-to-door delivery available via DoorDash in Nashville), and is testing Mealtime Kits in Atlanta restaurants.
In an effort to make the brand even more accessible, participating Chick-fil-A restaurants will deliver everything on the restaurant’s menu right to customers’ doors via DoorDash. To maintain both DoorDash’s commitment to high-quality service and Chick-fil-A’s food quality, deliveries will be made to customers within a 10-minute radius of participating restaurants.
Chick-fil-A has been testing delivery with DoorDash since 2017 in select markets. Since the pilot began, both Chick-fil-A and DoorDash have invested in custom-built technology integrations to ensure order accuracy and a smooth delivery experience for customers. Through this partnership, Chick-fil-A will ensure a best-in-class customer experience by integrating DoorDash into its Point of Sale (POS) system. POS integrations allow DoorDash to scale additional Chick-fil-A restaurants at a faster pace while ensuring a better experience for the customer and the restaurant team by integrating with Chick-fil-A’s kitchen management system.
Ninety-eight percent of respondents who used DoorDash during the pilot said the food they ordered was consistent with what they expected from Chick-fil-A. The delivery test also revealed:
- Ninety percent of DoorDash orders include Chick-fil-A Waffle Fries
- Orders peak during dinner and on inclement weather days
- Delivery sales are highest for restaurants near hospitals and universities