Cherokee Nation Entertainment Selects VizExplorer for Oklahoma Casinos

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Operational intelligence solutions will help CNE better understand player preferences.

Cherokee Nation Entertainment Selects VizExplorer for Oklahoma Casinos


Cherokee Nation Entertainment (CNE), the gaming and hospitality arm of the Cherokee Nation, has selected VizExplorer operational intelligence solutions for its northeast Oklahoma properties.

Running a successful multi-property gaming operation in a highly competitive gaming market, CNE understands the need to leverage data to differentiate itself from the competition. Using VizExplorer’s software solutions, CNE’s casino marketing and host teams will benefit from a better understanding of player preferences and the insights to devise a successful strategy for all players, including VIPs.

The addition of VizExplorer’s Managed Services offering gives CNE a VizExplorer specialist to operate the software and provide advanced analysis, professional custom recommendations, and a strategy based on best practices to help accelerate return on investment in the software.

“We are eager to kick off our engagement with VizExplorer,” said Jennifer Provence, VP of Corporate Marketing at Cherokee Nation Entertainment. “We look forward to seeing the impact of their technology as we implement these products across our brand.”

Cherokee Nation joins more than 60 other tribal entities currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a distributor of business intelligence software and other software products that are beneficial to the casino business.