Cherokee Casino Resort Selects Sales and Catering Solutions
The Cherokee Casino Resort, a premier gaming destination in Oklahoma, announces the implementation of several of Newmarket International's sales and catering solutions. In addition to the Cherokee Casino Resort, Cherokee Casino Will Rogers Downs and the Cherokee Casino West Siloam Springs, all properties operated by Cherokee Nation Enterprises, will also soon utilize the software applications. Newmarket's solutions are expected to improve the properties' sales and catering processes in order to book more business and provide the best customer service.
"The decision to go with Newmarket was an easy one," says David Stewart, CEO, Cherokee Nation Enterprises. "Several members of our staff were already familiar with Newmarket's technology and its reputation for great customer support."
Cherokee Casino Resort has several of Newmarket's solutions and will be able to manage the group business cycle from RFP through event execution and analysis. At the core is Delphi, Newmarket's flagship sales and catering application, augmented with Newmarket Diagrams, a room diagramming software, eProposal, a tool for creating dynamic multi-media proposals and MeetingBrokersm, an innovative web-based lead management solution. The other two properties have Delphi and Diagrams. Time savings and cost savings are just two of the benefits Cherokee Casino Resort and its sister properties will realize from implementing Newmarket's technology.
Strategic rate planning
"The reporting capabilities are amazing. With Delphi, at just a click of a button, we're now able to view group pace and productivity, pull catering and event reports, set marketing strategies and analyze our sales efforts," adds Stacy McKee-Redden, director of sales for the property. For McKee-Redden and her staff at Cherokee Casino Resort, reporting on sales' contribution to the property is imperative. With the ability to view historical information, the property will be able to better plan rate strategies to avoid low occupancy. By knowing how to focus its sales efforts the company will benefit greatly.
Delphi's integration with Diagrams, MeetingBroker, eProposal and the resort's Property Management System (PMS) will also bring great time savings. Sales and catering professionals can work from within one application, Delphi, to create events, Banquet Event Orders (BEOs) and room diagrams. The can also manage their leads and quickly respond to inquiries with stunning proposals from the Delphi application.
"The decision to go with Newmarket was an easy one," says David Stewart, CEO, Cherokee Nation Enterprises. "Several members of our staff were already familiar with Newmarket's technology and its reputation for great customer support."
Cherokee Casino Resort has several of Newmarket's solutions and will be able to manage the group business cycle from RFP through event execution and analysis. At the core is Delphi, Newmarket's flagship sales and catering application, augmented with Newmarket Diagrams, a room diagramming software, eProposal, a tool for creating dynamic multi-media proposals and MeetingBrokersm, an innovative web-based lead management solution. The other two properties have Delphi and Diagrams. Time savings and cost savings are just two of the benefits Cherokee Casino Resort and its sister properties will realize from implementing Newmarket's technology.
Strategic rate planning
"The reporting capabilities are amazing. With Delphi, at just a click of a button, we're now able to view group pace and productivity, pull catering and event reports, set marketing strategies and analyze our sales efforts," adds Stacy McKee-Redden, director of sales for the property. For McKee-Redden and her staff at Cherokee Casino Resort, reporting on sales' contribution to the property is imperative. With the ability to view historical information, the property will be able to better plan rate strategies to avoid low occupancy. By knowing how to focus its sales efforts the company will benefit greatly.
Delphi's integration with Diagrams, MeetingBroker, eProposal and the resort's Property Management System (PMS) will also bring great time savings. Sales and catering professionals can work from within one application, Delphi, to create events, Banquet Event Orders (BEOs) and room diagrams. The can also manage their leads and quickly respond to inquiries with stunning proposals from the Delphi application.