Cendyn and MS+ CT Hospitality Partner to Assist Hotels with the Guest Experience

Cendyn, a hotel CRM provider, and MS+ CT Hospitality, a provider of professional hospitality service delivery, announced a collaborative initiative that will enable hoteliers to offer the best possible services, based on their needs, to enhance the guest experience throughout their travel journey.

MS+ CT Hospitality started from two passionate hospitality industry professionals who had an objective to match the world's top experts in the industry with every hotel. The company's goal is to strongly impact team motivation, performances, guest satisfaction and KPIs to ensure they gain trust and build relationships with every client. Their unique expertise of the market allows hotels to optimize their resources and make sure they get the best experience for every domain.

Cendyn's eInsight CRM is a guest intelligence and marketing automation CRM solution that can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Business rules-based automation combined with dynamic personalization and upsell opportunities drive revenue through multiple channels. Meanwhile, sophisticated reporting tools provide unlimited visibility for success.

This new partnership between MS+ CT Hospitality and Cendyn will empower hoteliers to acquire new guests as well as drive loyalty with existing guests.