Cedar Fair Entertainment Partners with FreedomPay to Implement Its DecisionPoint Network at Its Amusement Parks, Water Parks and Hotels
FreedomPay, a leading global customer-centric commerce payments platform, is announcing a new partnership with Cedar Fair Entertainment, building upon the established secure payments services FreedomPay provides at Cedar Fair’s popular amusement parks. FreedomPay’s DecisionPoint Network™ is a fast growing advertising platform, offering a highly targeted digital advertising channel that generates revenue for its partners. Cedar Fair customers have the security and speed of onsite payments, while simultaneously experiencing relevant advertising in real time. Sample ad messaging that merchants utilize to improve customer experience at their sites include: emerging technology-accepted methods of payment, new merchant products/merchandise offerings, live discounts/offers, and redeeming merchant reward points at payment check out.
Cedar Fair Entertainment operates thirteen amusement parks in the U.S. and Canada, including Cedar Point, King’s Island, King’s Dominion, among others, as well as two outdoor water parks, one indoor water park and five hotels. Cedar Fair, throughout its 185 year history, is dedicated to the vision of fun for individuals and families throughout the year. Through FreedomPay’s DecisionPoint Network™, Cedar Fair parks and hotels can now enhance the customer experience with targeted advertising and special event notifications.
The DecisionPoint Network™ platform allows 3rd party advertisers to purchase space on FreedomPay’s PCI Validated Point to Point Encryption (P2PE) network reaching hundreds of millions of consumers every day, targeting the consumer at the point of the purchasing decision. Advertisers can place consumer targeted ads during a highly engaged time period during the checkout process. This effectively allows them to influence a consumer actively checking out, for an immediate conversion/upsell opportunity. Advertisers utilizing a macro branding awareness strategy can place ads before the checkout process is initiated, expanding an advertiser’s reach to a larger select audience.
FreedomPay’s integrated customer-centric commerce platform offers market-leading technology that supports merchants at hundreds of thousands of sites worldwide merging security, identity, payments, loyalty and advertising. The DecisionPoint Network™ is available everywhere consumer transactions are “Secured by FreedomPay.”
“Cedar Fair is always looking to deploy cutting-edge strategies to advance and deepen our customer relationships. Cedar Fair’s new partnership with FreedomPay’s DecisionPoint Network™ will allow us to attract leading brand advertisers to directly reach the Cedar Fair consumer,” stated Matthew Shafer, Corporate VP of Strategic Alliances.