Casino

The transaction includes Bet.Works' proprietary technology stack and turnkey solutions comprised of marketing, operations, customer service, risk management and compliance. Bally's Interactive plans to open a technology development center in Rhode Island by the end of the year.

Using First Insight’s consumer-driven Experience Management (XM) platform, Hard Rock is able to make faster and better product and marketing decisions, driving sales and margin gains in its merchandise, restaurants and casinos.