Cartwheel to Expand Hybrid Delivery Technology to New Verticals

Anna Wolfe
Senior Editor, Restaurants
Cartwheel founders 3 guys
The Cartwheel team, from left to rightL Magdim Metshin, Co-Founder / Growth Hacker. Dan Zamylin, Co-Founder / CTO. Alex Vasilkin, Co-Founder / CEO

Cartwheel, an on-demand delivery management platform, has raised $3 million in seed funding led by Moonshots Capital. Funds will be used to further product development, partner integrations and company expansion.

Cartwheel provides state-of-the-art delivery management software, built for on-demand optimization. The company’s technology supports in-house, outsourced, and hybrid delivery models, empowering operators to maintain control over the customer experience while balancing costs and resources to make every delivery profitable.

 75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.

“Cartwheel powers our in-house delivery program, and its software has been a critical component of the success we’ve seen in delivery over the past few years,” said Nick Scarpino, Portillo’s SVP, Marketing and Off-Premise. “We were so impressed with their work that we invested in the company, and we are thrilled they continue to grow and add new features to their platform.”

The company’s tools are now available to more than 8,000 establishments nationwide, and Cartwheel is now one of the self-delivery providers for Olo. Cartwheel has also cultivated more than a dozen partnerships and integrations with platforms including ChowNow and Nash, bringing Hybrid Delivery availability to small and mid-market businesses, courier services, and restaurant chains nationwide. In the past year, Cartwheel has tripled its overall customer base and expanded to serve brands in the cannabis and alcohol industries.

Cartwheel’s Hybrid Delivery model allows businesses to maintain an in-house program alongside their third-party partners, enabling them to self-select some orders for self-delivery and redirect the rest to third-party services. During peak periods when an in-house fleet is occupied, Cartwheel automatically taps into outsourced driver fleets, and allows businesses to set automatic rules for order routing.

Cartwheel’s turnkey offerings for in-house delivery management include an easy-to-use driver app, sophisticated dispatch tools for managers, and user-friendly customer interaction functionality. Customers that outsource deliveries have access to a white-labeled network of drivers to handle overflow capacity during periods of high demand. Cartwheel matches driver supply with individual business needs, providing operators with additional capacity when needed, and its interface offers branded tracking links, making outsourced delivery feel like an in-house order to the customer.

To date, Cartwheel has powered deliveries for top brands including P.F. Chang’s, Charleys Philly Steaks, Taco del Mar, and more.


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