Carl's Jr. Drives Drive Thru Biz with Data Capture Solution

Star Chasers Oklahoma, Inc. of Edmond, OK, is a multi-unit Carl’s Jr. franchisee with 38 restaurants in Oklahoma and Texas. Since April of 2009, they have used MIRUS Restaurant Solutions to consolidate and track POS transactions from their locations spread out over 65,000 square miles of Oklahoma and Texas.

 

For 2012, Star Chasers President Steve Anthony and his management team felt that they could increase sales if they improved drive thru times. To reach this goal, they needed to extract timing data from their legacy drive thru timer systems, to spot opportunities and problems. They turned to MIRUS for a solution. MIRUS’ Enterprise Solutions allows the franchises to tap into the legacy drive-thru timers. Accessing this data and using Enterprise’s exception based reports and alerts helped make the data readily available to all levels of management, leading to reduced speed of service and a 9.89% increase in car count. These improvements have resulted in a 13.98% increase in drive-thru sales, representing more than 62% of all transactions.

 

The Mirus system also features “exception-based reporting.” With so much data, it’s important that a system highlights the outliers, both good and bad. Mirus speeds up decision-making and action by freeing operators from having to “hunt for exceptions.”

 

In addition, MIRUS helped Star Chasers to attack a completely different problem: administrative payroll costs. MIRUS’ Enterprise Solutions allowed management to automate and streamline its payroll process. Before Enterprise, it used to take a staff of two, two days to complete our payroll. Now the process is more accurate and completed in a few hours. As a result, the accounting /administrative staff could be cut by one full time person.