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Carl's Jr. Adds Digital TV Network to 133 California Locations

Carl's Jr. has signed an agreement with Indoor Direct, Inc. to bring its restaurant digital TV network to 133 locations of the popular burger chain. The agreement with Carl's Jr. provides indoorDIRECT advertisers with further exposure to the young male and family demographics.

The 133 participating Carl's Jr. locations are in the San Diego and San Francisco DMAs. In May, indoorDIRECT announced a deal with Carl's Jr.'s sister chain, Hardee's for 324 restaurants. IndoorDIRECT currently is showing its programming in 1,000 quick-service and fast-casual restaurant locations nationwide.

IndoorDIRECT has built the leading digital television network exclusively for quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT produces and distributes theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month. "With its emphasis on sports, music and entertainment, the programming that indoorDIRECT delivers through theBITE Network is a perfect fit for the Carl's Jr. 'young, hungry guy' target audience," says Anne Blumenstein, vice president field marketing & media for Carl's Jr. "We think that our customers will come to love it almost as much as our burgers."

Earlier this year, indoorDIRECT announced venture funding of up to $22.5 million to complete the roll-out of its national in-store network infrastructure. With that expansion, indoorDIRECT now has an initial national media platform of more than 10 million viewers a month in top DMAs.
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