California Pizza Kitchen Revamps Loyalty Program

California Pizza Kitchen launches its enhanced CPK Rewards loyalty program on Jan. 29.

CPK Rewards will include: free entrée rewards, first access to new menu items, exclusive events and more. In addition, the upgraded CPK Rewards app puts guests in control of their culinary adventure with online ordering, the ability to track rewards status, and the convenience of applying rewards through mobile pay, in one, easy-to-use app.

Ashley Ceraolo, senior vice president of marketing, said, “CPK Rewards has been reimagined to cater to our guests’ evolving needs while giving them the opportunity to achieve richer rewards like  … first access to new menu items and even the opportunity to skip the line or share rewards with friends, based on their membership level. Guests can manage and apply their rewards through the CPK Rewards app, which also blends the convenience of mobile pay and online ordering into one seamless app experience that puts our guests in control of their dining experience.”

The enhanced CPK Rewards program will allow guests to earn rewards at four different benefit levels, earning one point for every dollar spent at CPK on food and non-alcoholic beverages during the calendar year.