BurgerFi HIres Retail Vet to Serve as Chief Technology Officer

BurgerFi International Inc. hired Karl Goodhew as Chief Technology Officer. Karl Goodhew joins BurgerFi after serving as Director of Software Engineering at Macy’s Inc. He has also held positions at Home Depot, YellowPepper that was acquired by Visa  in 2020, and JCPenney where he was responsible for all aspects of the 5-star rated consumer mobile apps.

“Our investments in our digital platforms like our mobile application, loyalty program and online ordering capabilities positioned us well to deal with the dramatic changes in consumer behavior caused by the pandemic. Given the increasingly important role technology plays in our ability to deliver a seamless guest experience and operate as efficiently and profitably as possible, we recognized the need to have a Chief Technology Officer. We’re excited to have someone with Karl’s experience and track record joining our team. I know he’ll effectively lead our efforts to leverage technology in an even bigger and better way to help us realize the significant growth opportunities we have,” said Julio Ramirez, CEO of BurgerFi.

For almost a decade, Goodhew has served in leadership roles at various large retailers and start-ups. Goodhew recently helped launch Market by Macy’s, lead the cloud transformation for Macy’s and Bloomingdale’s stores, and built a diverse team of engineers focused on store selling and operations. At YellowPepper, Goodhew built a PCI compliant payment system and integrated the solution into Facebook Messenger. Goodhew has delivered cloud architecture solutions, successful digital customer experiences and secure financial systems throughout his career.

Goodhew has an architecture and engineering background with thorough understanding of e-commerce, mobile, web technologies as well as modern store systems, legacy systems, and enterprise architecture. He will be working on the modernization of the drive-thru systems at BurgerFi and amplification of the mobile application.