Buffalo Wild Wings is joining forces with MGM Resorts International and its sports betting venture, Roar Digital, for a multi-year partnership . In accordance with applicable regulatory requirements, the partnership will deliver sports gaming experiences at a national scale inside Buffalo Wild Wings through MGM’s digital gaming platform, BetMGM. In addition, the deal is expected to spawn collaborations inside MGM properties and sports books, including a new Buffalo Wild Wings sports bar slated to open at Mandalay Bay in 2020. Roar Digital is the 50/50 venture established in July 2018 between MGM Resorts International and GVC Holdings.
While the strategic alignment between these industry leaders is focused on capitalizing on future opportunities as states continue to pass sports betting legislation, consumers will begin to experience BetMGM at Buffalo Wild Wings as early as this week. The partnership kicks off today with a free-to-play football game available nationwide. Plans also include a sports betting test program in New Jersey later this year with the goal of expanding to additional states as legislation is passed.
“Our partnership with Buffalo Wild Wings is an important development in MGM and Roar’s position as the leader in sports entertainment and betting,” said MGM Resorts Chairman and CEO Jim Murren. “With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a ‘go to’ venue for sports viewing in all of its markets. Adding access to MGM’s world class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports.”
“As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM,” said Lyle Tick, President, Buffalo Wild Wings. “This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests.”
The first consumer-facing product to come from this partnership is Picks and Props, a free-to-play, mobile-only football game available nationwide starting today when the pro football season kicks off.
Buffalo Wild Wings and BetMGM also will collaborate on a sports betting test program in New Jersey later this year.
Buffalo Wild Wings and BetMGM will work together to encourage responsible gaming practices in restaurant and via the BetMGM mobile app. For information on MGM Resorts’ innovative responsible gambling program, visit www.mgmresorts.com/gamesense.
Buffalo Wild Wings, part of Inspire Brands, has more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants.