Bridg Acquires Relevant Mobile

Bridg, a Los-Angeles based technology company that enables data-driven marketing based on individual buying behavior, has purchased Relevant Mobile, a POS-integrated mobile app, loyalty and rewards program developer. Together, the companies offer a complete suite of marketing software to restaurant and retail marketers.

Included in the suite is Bridg’s CRM that combines siloed customer data sources such as point-of-sale, emails, SMS, loyalty and others, into single 360-degree profiles. Bridg 360 degree profiles are enriched with external and predictive data and then made ready for use in segmentation and audience creation. The suite also offers email marketing, campaign workflow including local store marketing, sales and increment lift measurement and loyalty.

The united team has more than 100 experts in data science, engineering and marketing. Gerrine Pan and Dazhi Chen, Relevant Mobile co-founders, will remain in leadership roles, continuing to lead the Relevant Mobile team in developing and supporting their products.