Family-run and owned Anatolia Hospitality has selected IDeaS G3 Revenue Management System (RMS) to manage, control and maximise its data. Anatolia will implement IDeaS initially at its two city hotels with the highest booking dynamic, Anatolia Hotel and Onoma Hotel in Thessaloniki.
- Embracing revenue science – After 90 years in business, turning to technology was the next logical step for the Chrysochoidis family and its hotels, villas and luxury apartments. IDeaS G3 RMS provides the continuous pricing the group needs to take a more refined, efficient and scientific approach to their work.
- Accessibility and automation – In order to make targeted decisions and have the functionality of increasing revenue based on key insights, the group will look to IDeaS for its ease of use when connecting to its existing technology, including protel’s property management system and primalRES’ channel manager.
- Insight into future demand – IDeaS’ ability to provide the hotel with data-driven, precise forecasts will empower the management team with the insights it needs to navigate the future, particularly in light of current travel restrictions and market uncertainty.
Michael Chrysochoidis, CEO and founder, Anatolia Hospitality, said: “We attended eCornell online revenue management courses and found them to be an eye opener. We realised using our own perspective and experience is good up to a point, but if you plan to manage properly, you need a system to help you make informed decisions, keep track of historical data and obtain the best ADR. We knew we would need a system to help us, and IDeaS showed they could deliver all the tools we needed to help us offer the right price while optimising revenue.”
Cheryl Hawksworth, managing director, EMEA, IDeaS, said: “Even through volatile business periods, hotels are still able to benefit from solid analytics to understand where demand is going to come from and plan for the future to capture every opportunity available to improve revenues. We are extremely proud to be represented in the Greek hospitality market by Anatolia Hotels and look forward to being back in this beautiful country soon.”