Boston Pizza Renews Rewards Program Contract
Canadian casual dining brand, Boston Pizza, signs a multi-year renewal agreement as a national sponsor in Alliance Data's Canadian AIR MILES Reward Program. With annual net sales of approximately CDN$755 million, Boston Pizza has 300+ locations in every province and territory in Canada, and is one of the most recognized brand names in the Canadian food and beverage service industry. Boston Pizza has been a national AIR MILES Reward Program sponsor since 1993.
The AIR MILES Reward Program is a coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise, as well as gift cards redeemable at Boston Pizza locations, and more.
The AIR MILES Reward Program is a coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise, as well as gift cards redeemable at Boston Pizza locations, and more.
"Since first joining the AIR MILES Reward Program in 1993, Boston Pizza has leveraged the program's insights and the coalition's marketing efforts to support our growth strategy, while retaining and attracting new customers," says Joanne Forrester, vice president, Marketing for Boston Pizza. "We look forward to continuing to capitalize on our AIR MILES partnership through the delivery of targeted and relevant offers to our customers using joint-branded marketing communications, vehicles and initiatives."