Bonchon Appoints Greg Buchanan As Senior Vice President Of Development And Bryan Shin As Chief Financial Officer
Bonchon, known for its signature Korean double-fried chicken, announced two new hires: Greg Buchanan as Senior Vice President of Development and Bryan Shin as Chief Financial Officer.
The new appointments are part of Bonchon’s strategy to add experienced leaders to the team to drive Bonchon’s rapid growth in the United States and around the world.
As Senior Vice President of Development, Buchanan will oversee the company’s growing roster of domestic franchise locations while introducing the brand to new markets and partners from coast to coast. As a seasoned industry veteran, Buchanan’s focus will be on solidifying new partnerships with qualified franchisees, enhancing the site selection process, testing new formats, and increasing the development pipeline as the brand looks to add an additional 500 locations in the United States over the next seven years. Buchanan will split his time between Bonchon’s corporate headquarters in New York City and the company’s new regional office in Dallas, Texas.
As Chief Financial Officer, Bryan Shin, based in Seoul, South Korea, will oversee and analyze the financial planning and development for Bonchon as the brand moves to increase its presence in new and existing markets worldwide. Shin’s prior experience includes senior executive positions and strategic roles at Goose Island Brewing Company, CJ Foodville and YUM! Brands where he led strategic brand-building, market penetration, and business turnaround efforts.
“We are excited to have Bryan as Bonchon’s new Chief Financial Officer. With years of financial, operational, and strategic marketing experience, he will be instrumental as Bonchon continues to grow both domestically and internationally,” says Dekker. “Bryan’s longstanding career as a change agent leading world-wide brands and high-growth companies to massive success is going to be a game-changer for Bonchon. In addition to his fiduciary duties, he will also support our international Master Franchisees across seven countries and continue to drive innovation and strategy at our Global Kitchen in Busan, South Korea where our signature sauces are made.”
Bonchon debuted in the United States in 2006 and quickly became one of the fastest growing restaurant chains around the world based on its proprietary sauces (custom made at Bonchon’s Global Kitchen in Busan, South Korea), signature crunchy, double-fried chicken recipe, and other authentic menu offerings.