Bojangles’, Inc. announced today that Jose R. Costa has joined the Southern restaurant chain as its first chief development officer, reporting to CEO Jose Armario. In this new role, Costa will be responsible for driving the overall unit growth of the company, recruiting new franchisees, real estate strategy, equipment, and new restaurant design and construction.
Most recently, Costa served as North America CEO for GrandVision. He previously worked as vice president of marketing, R&D and supply chain at BURGER KING Latin America and Caribbean Region. Costa also served as president of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.
Costa’s appointment is one of several significant executive personnel hires made recently by Bojangles’, including Reese Stewart as chief financial officer and Jackie Woodward as chief marketing officer.