Bluedot is expanding its highly successful gamification solution to power contextual augmented reality (AR). The enhancement uniquely leverages location precision technology to enable advanced AR gaming experiences, similar to Pokémon Go. Bluedot currently provides real-world gamified experiences for KFC and McDonald's.
Bluedot's location-based gamification solution, which embeds into the mobile apps of retailers and restaurants, offers a fun and engaging brand experience while increasing app user acquisition with high permission and adoption rates. The rewards users receive habituate app use, increase foot traffic to stores, and foster customer loyalty. At the same time, the company's hyper-accurate location detection technology delivers high-value data to brands to drive strategic operational decisions.