Bloom Intelligence Launches Automated Marketing Feature
Bloom Intelligence, a provider of WiFi marketing and location analytics, launched an automated marketing feature that will allow small business and restaurant marketers to segment and target specific audiences like never before. Using passive progressive profiling, Bloom creates detailed customer profiles that include names, phone numbers, emails, demographics and behavior data, which can be filtered and added to segmented email marketing lists that automatically update with any new customers that meet the list criteria.
These new features will allow marketers using Bloom to create highly-targeted marketing messages to any number of audience segments based on location, demographic and behavior data from their actual customer base. This will also allow them to more effectively engage and connect with customers to increase customer spend and measure customer sentiment in real time.